Accommodating growth

January 2008 » Feature Articles
The Land Development East Conference & Expo, March 25-26, 2008, in Atlanta, brings together professionals responsible for land and community development.
Amy Walsh

Experts gather to discuss strategies and best practices

The Land Development East Conference & Expo, March 25-26, 2008, in Atlanta, is a national event—produced by ZweigWhite, publisher of CE News—bringing together professionals responsible for land and community development to explore ways to better accommodate growth while ensuring healthy, attractive communities in which to live and work. Now in its fifth year, the event features compelling keynote presentations, intensive learning sessions, as well as an exhibit hall with some of the country’s leading suppliers of land development products and services.

Continuing education
Each attendee at the Land Development East 2008 Conference & Expo will receive a certificate of attendance indicating the total number of Professional Development Hours (PDHs) received. Attendees may submit this certificate to their respective state agencies for professional credits; however, each state differs, and some states may not accept this certificate. Conference attendees participating in all sessions offered during the conference will be eligible for a maximum of 9 credit hours.
The conference program is designed to serve as a forum for new strategies and ideas, best practices, and shared experiences for all involved in land development projects. The conference offers an opportunity to meet other industry leaders and gain valuable new perspectives on important topics impacting your business.

Conference themes for the 2008 Land Development East Conference & Expo include the following:

  • Finance and profitability: Making dollars and sense in land development;
  • Public-private partnerships: Bringing together the land and community development teams;
  • Models of success: Innovative land use and community building projects;
  • Business management: Strategies for effective leadership in a competitive market;
  • Market watch: Exploring opportunities in today’s land development climate; and
  • Sustainable development: Creating value through green development strategies.

The conference is intended to benefit all participants in the land development process, including developers; owners; engineers; architects; landscape architects; town planners; urban designers; environmental consultants; housing specialists; real estate brokers; regulators; financiers; government officials and employees; environmental health and safety professionals; economic development officials; community planning organizations; hazardous waste and pollution managers; facility, project, technical, and compliance managers; environmental attorneys; business development and marketing directors; builders; contractors; and surveyors.

Program schedule*

March 25, 2008
8:30 a.m. - 12:30 p.m.—Conference sessions
12:30 p.m. - 1:30 p.m.—Networking lunch
1:30 p.m. - 5:00 p.m.—Conference sessions
5:30 p.m. - 7:00 p.m.—Networking cocktail reception

March 26, 2008
8:30 a.m.—12:30 p.m.—Conference sessions
12:30 p.m.—Conference concludes

*Schedule as of press time; check www.ldeast.com for updates.

In addition, attendees will experience the latest products and services used in land development projects, including stormwater management systems, specialized engineering services, drainage products, surveying and mapping services, erosion control, site design software, bridge solutions, landscape design, environmental specialists, wastewater management systems, and retaining walls.

Keynote addresses
Two keynote addresses will set the tone for the conference. One address will be given by Brian Leary, vice president for AIG Global Real Estate. AIG owns Atlantic Station and is currently redeveloping the historic Atlantic Steel property in Midtown, Atlanta, the largest urban brownfield redevelopment in the nation. Leary oversees the development master plan, retail development, marketing, and public relations. Since joining the project in 1997, he has developed the master plan into a national model for smart growth and new urbanism. Leary successfully negotiated with the U.S. Environmental Protection Agency for Atlantic Station and the new 17th Street multi-modal bridge, to become the first ProjectXL and transportation control measure of its kind in the United States.

Prior to joining the Atlantic Steel team, Leary worked for Atlanta’s downtown development organization, Central Atlanta Progress (CAP). With CAP and COPA, Inc. (the non-profit development arm for the Centennial Olympic Park area), Leary helped implement the first tax-increment-financing district in the state of Georgia, the Centennial Park area overlay zoning district, and expansion of the Downtown Improvement District.

A second keynote presentation will be given by Jonathan David Miller, author of Emerging Trends in Real Estate, the leading commercial real estate industry outlook report, published annually by PricewaterhouseCoopers and the Urban Land Institute (ULI).

A journalist and a lawyer who turned to real estate analysis, Jonathan David Miller is a foremost interpreter of 21st century citistate futures—cities and suburbs alike—seen through the lens of lifestyles and market realities. Miller has written Emerging Trends since 1993 and lectures frequently on trends in real estate, including the future of America’s major 24-hour urban centers and sprawling suburbs. He also is author of Infrastructure 2007: Global Perspectives, a new ULI report on how America’s deteriorating infrastructure offers a broken model for future economic growth. Recently, he completed coauthorship of a book draft on quality of life strategies during the next quarter century.

Outside his published work, Miller is a prominent communications/institutional investor-marketing strategist, helping corporate clients develop and execute branding and communications programs. He led the recent re-branding of GMAC Commercial Mortgage to Capmark Financial Group, Inc., and he was part of the management team that helped build Equitable Real Estate Investment Management, Inc. (subsequently Lend Lease Real Estate Investments, Inc.), into the leading real estate advisor to pension funds and other real institutional investors. He joined the Equitable Life Assurance Society of the United States in 1981, moving to Equitable Real Estate in 1984 as head of corporate/marketing communications. In the 1980s, he oversaw public relations for several of the country’s most prominent real estate developments, including New York’s Trump Tower and the Equitable Center.

Focus sessions
As of press time, the following focus session presentations and speakers were scheduled (check www.ldeast.com for updates):

Shaping cities: Trends in zoning and development—Joseph A. Pobiner, AICP, CNU, vice president and director of planning, HKS, Inc.

Land development technology: Today and tomorrow (working group discussion)—Facilitator: Shanon M. Fauerbach, P.E., editorial director, CE News

Planes, trains, and automobiles: Understanding transit-oriented development—Thomas C. Barton, III, AIA, principal, BartonPartners

Communication essentials for successful project management—John Doehring, managing director, Business Planning and Marketing Consulting, ZweigWhite

Generations at work: Staffing strategies for the A/E firm of the future—Lori Oakes-Coyne, principal, Human Resource Advisory Services, ZweigWhite

Finding the value in green development: Investment, financing, and valuation strategies—Theddi Wright Chappell, CRE, MAI, FRICS, AAPI, LEED AP, managing director of Advisory Services, Pacific Security Capital

Facilitating public participation in the design and planning process—Kathleen Rose, CCIM, Rose & Associates Southeast, Inc.

Utilizing geospatial data for effective land planning—Micah Callough, geospatial information manager and team leader, ARCADIS

Introducing mixed-use zones to tranditional zoning communities—Timothy Bates, partner, Robinson & Cole, LLP

Conference session updates and registration information, as well as hotel information, will be available online at www.ldeast.com.

Amy Walsh is conference producer for ZweigWhite. She can be contacted at awalsh@zweigwhite.com.


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